Waitrose backing More Food as part of its Food Heroes in-store marketing drive.
The range, which promotes the retailer’s relationship with local and regional suppliers, comprises nearly 150 products, from sea salt and biscuits to wine.
Waitrose stores across the UK house high-profile display areas dedicated to showcasing the talent of British companies who have a passion for quality food and take pride in their areas of specialities.
At More Food we are proud to be one of Waitrose Food Heroes as we are as passionate about producing delicious products for customers as Waitrose and share the same values for promoting quality food. Our range of cakes can be found in stores nationally South of England to include: Coffee and Walnut, Chocolate Fudge, Chocolate Chip, Victoria Sponge, Apple and Blackcurrant Crumble and Cafemel sponge cake.
One of the favourite cakes in the range being promoted is our very raspberry Victoria Sponge Cake. Made with locally sourced butter and free range eggs each cake is handmade and filled with a delicious helping of raspberry jam which has been handmade in Sussex for us.
John Vine, local and regional buyer at Waitrose, said: ‘The Waitrose Food Heroes campaign is about celebrating the real foodie champions - the small, often family-run, businesses, working with endless skill, passion and enthusiasm. We want to tell our customers why these businesses are so special, and celebrate the fantastic food and drink they make.
More Food cakes can be found in most Waitrose stores.
Tags: food heroes, More Food, Waitrose