This prestigious annual event takes place in London, New York and other offices around the world, and commemorates the 658 friends and colleagues of BGC Partners who lost their lives in the Twin Towers tragedy in 2001.

Most guests are invited by the 25 participating charities and usually include royalty, politicians, stars of stage and screen, TV personalities, and sports stars, who attend throughout the day. Some of our Dream Children and our staff will also attend.

The company generously donates all of the profits from that day’s trading to their chosen charities - usually from £50,000 to £400,000 per charity! In the case of Dreams Come True, this amazing level of donation will enable us to bring joy to many more children who are terminally or seriously ill by fulfilling their cherished dreams, as well as creating wonderful memories for the children and their families.

If celebrity guests feel comfortable, they can speak on the phone with BGC clients and take part in trades. There will be media present throughout the day however it is entirely up to the celebrity guests’ discretion whether or not they take part in any interviews.

With the Easter season begining, More Food are happy to announce that there new Simnel Cake is now available in the following waitrose stores:

Allington Park
Balham
Barbican
Barry
Bath
Bayswater
Belgravia
Blaby
Bloomsbury
Bromley
Canary Warf
Caterham
Cheltenham
Chiswick
Clapham
Coulsdon
Dartford
Dibden Hythe
Dorking
East Sheen
Eldon Square
Esher
Fulham
Gloucester Road
Harrogate
Havant
Holloway Road
John Barnes
Kensington
Kings Road
Marylebon
Newport
Oxford Street
Putney
Ramsgate
Richmond
Rushden
Salsibury
Sheffield
Southend on sea
St Katherine Docks
Swaffham
Temple Fortune
Wandsworth
Wantage
West Ealing
Wolverhampton
Wstfield London

Caron Howe, Managing Director of More Food has been enjoying the benefits of The High Growth Business Programme initiated by The South East Economic Development Agency (SEEDA) to promote manufacturing in the South of England.

The programme has enabled Caron to learn and implement new business development strategies aided by the Henley Business School and mentoring from business experts.

“The support has been fantastic from the High Growth Business Programme and I am eternally grateful to SEEDA for believing in my business and our potential to become a 10 million turnover business” says Caron. “In this current economic downturn we have been able to continue growth with an increase in orders, employing more staff and we are looking for bigger premises within the West Sussex area”.

The range, which promotes the retailer’s relationship with local and regional suppliers, comprises nearly 150 products, from sea salt and biscuits to wine.

Waitrose stores across the UK house high-profile display areas dedicated to showcasing the talent of British companies who have a passion for quality food and take pride in their areas of specialities.

At More Food we are proud to be one of Waitrose Food Heroes as we are as passionate about producing delicious products for customers as Waitrose and share the same values for promoting quality food. Our range of cakes can be found in stores nationally South of England to include: Coffee and Walnut, Chocolate Fudge, Chocolate Chip, Victoria Sponge, Apple and Blackcurrant Crumble and Cafemel sponge cake.

One of the favourite cakes in the range being promoted is our very raspberry Victoria Sponge Cake. Made with locally sourced butter and free range eggs each cake is handmade and filled with a delicious helping of raspberry jam which has been handmade in Sussex for us.

John Vine, local and regional buyer at Waitrose, said: ‘The Waitrose Food Heroes campaign is about celebrating the real foodie champions - the small, often family-run, businesses, working with endless skill, passion and enthusiasm. We want to tell our customers why these businesses are so special, and celebrate the fantastic food and drink they make.

More Food cakes can be found in most Waitrose stores.